Hashtag by 27 87 Perfumes – A Modern Fresh Scent for the Digital Age

Storytelling Introduction
Hashtag by 27 87 Perfumes is a fragrance born from the digital rhythm of now — inspired by screens, pixels, and clean minimalism. It smells like freshly ironed linen in a sunlit workspace, like the breeze through a high-rise window in Barcelona. Launched in 2016 by Romy Kowalewski’s avant-garde perfume house, this aldehydic creation delivers a cool, clean clarity that resonates with creatives, minimalists, and lovers of modern design. It's the scent of a new aesthetic — sleek, bright, and beautifully impersonal. Try it today with free US shipping and 30-day returns.

 Key Notes & Olfactory Pyramid

• Top Notes: Aldehydes, Violet Leaves, Pink Pepper

• Heart Notes: Iris, Olibanum

• Base Notes: Musk, Ambroxan

Longevity & Sillage

• Longevity: 6–8 hours

• Sillage: Moderate (3.5/5)

• Tip: Apply on clean skin and layer with unscented lotion to enhance performance.

Perfect Occasions & Seasons
Ideal for spring, early summer, and crisp urban mornings. Great for creative spaces, co-working hubs, gallery walks, minimal homes, and tech-driven environments. A quiet statement-maker.

Why Niche Lovers Choose Hashtag
Hashtag stands out with its futuristic clarity and minimal composition. It skips clichés in favor of synthetics used artfully: aldehydes and ambroxan that feel weightless, dry, and crystalline. Loved by those who appreciate Comme des Garçons-style cleanliness, brutalist beauty, and postmodern subtlety — it’s a niche icon for a digital generation.